Email is nearly 40 times more effective at acquiring new customers than Facebook and Twitter

• Focus on the journey, not the click
• Share the lessons internally
• Get personal

Next Up for B2B Email Marketing: Automation

--> Email requires sophisticated systems thanks to cross-channel, personalization

Interview about Mastering digital marketing

• A different marketing Model
• What companies get wrong
• What companies should do
• The challenge for senior leaders

Using marketing analytics to drive superior growth!

--> Companies have so many analytical options at their disposal that they          often become paralyzed, defaulting to just one approach.

What type of short video content should you create?

• Make it practical i.e. not just a replay of your TV ad
• Relate content to the buyer decision making process

Ecommerce Research Chart: How can companies increase conversion rates? [Video]

• special MarketingSherpa Chart of the Week

• excerpt from a recent webinar broadcasted live from the Internet Retailer Conference and talking about how companies can increase their conversion rates

Search Marketing - PPC campaign for each product

LexisNexis, for 7,000 book titles, developed a PPC campaign for each and used the product pages as the landing pages. Result: a 798% overall increase in ROI.

Internet user penetration in Asia-Pacific

• 17% in India vs 75% in Australia vs 80% in Sth Korea. 

• Less developed markets to see fastest internet user growth.

Which channels are e-commerce companies investing in?

• 17 channels reported on 

• Big 3: email, social then SEO.

Digital Purchases Not Too Attractive to UK Beauty Buyers

• Health and beauty products are among the least popular items for online purchasing.

• Just 6.2% of total prestige beauty Digital sales in 2013.