Wednesday, 9 July 2014

Next Up for B2B Email Marketing: Automation

--> Email requires sophisticated systems thanks to cross-channel, personalization

Interview about Mastering digital marketing

  • A different marketing Model
  • What companies get wrong
  • What companies should do
  • The challenge for senior leaders

Tuesday, 1 July 2014

Using marketing analytics to drive superior growth!

--> Companies have so many analytical options at their disposal that they          often become paralyzed, defaulting to just one approach.

Monday, 30 June 2014

What type of short video content should you create?

  • Make it practical i.e. not just a replay of your TV ad
  • Relate content to the buyer decision making process

Friday, 27 June 2014

Ecommerce Research Chart: How can companies increase conversion rates? [Video]

  • special MarketingSherpa Chart of the Week
  • excerpt from a recent webinar broadcasted live from the Internet Retailer Conference and talking about how companies can increase their conversion rates

Thursday, 26 June 2014

Wednesday, 25 June 2014

Internet user penetration in Asia-Pacific

  • 17% in India vs 75% in Australia vs 80% in Sth Korea. 
  • Less developed markets to see fastest internet user growth.

Which channels are e-commerce companies investing in?

  • 17 channels reported on 
  • Big 3: email, social then SEO.

Digital Purchases Not Too Attractive to UK Beauty Buyers

  • Health and beauty products are among the least popular items for online purchasing.
  • Just 6.2% of total prestige beauty Digital sales in 2013.